It is open to business or association creators based in the priority districts of the urban planning policy and includes two categories:
- Creation: for the business and association creators whose activity was launched between 2013 and April 2016;
- Emergence: For project or idea sponsors who wanted to create an activity.
Coming from priority districts of the urban planning policy, the business or association creators and the project sponsors have until 31 May 2016 to apply.
Only the projects subject to support by a business creation assistance body are eligible.
Coming from all over France, the winners will receive financial support and benefit from privileged sponsorship from one of the partners of the competition: Epareca, Safran, the Casino Group, Club XXIe siècle, Public Sénat, France Télévisions and Radio France.